Overview: Bloomly is a direct-to-consumer (DTC) plant subscription service that delivers hand-selected, seasonal plants straight to customers’ doors every month. They needed a fresh, modern and organic Visual Identity with earthly feel. We were tasked to create the Art direction, Logo and Visual Identity for the brand. Required for logo was to include some form of flower or leaf. Other requirement was to create a playful identity yet not too playful to look immature.